01
The studio
One person who would rather fix the problem than win the pitch.
Innovara Studios is a strategy-led design studio in Toronto. We were founded in 2018 on a simple bet: that clients would rather be told the truth about their brief than be sold the project they walked in asking for.
02
Why we exist
Most agencies sell the thing you can already name.
A brief arrives asking for a website, because a website is a thing a company knows how to buy. Underneath it is almost always something else — a position that stopped being true, a product nobody can explain, a market that moved.
Innovara is deliberately one person. No contractors, no account layer, no junior doing the real work while a senior name sits on the invoice. The person who writes the positioning is the person who ships the code.
It means we turn work down. It also means ninety-two percent of our revenue comes from clients we have already worked with, which is the only scoreboard we care about.
40+
Projects delivered
1
Operator, end to end
5
Disciplines in house
0
Work subcontracted
03
The people
One operator, end to end. No account layer, no handoff, no junior doing the real work.
YD
Yona Durbach
Founder
Runs the studio end to end — strategy, design, and the production code that ships. The person you brief is the person who builds it.
4
What we do
Four disciplines, run by one team, in one room.
We do not hand your project between departments. The people who set the strategy are the people who draw the screens and write the build.
01
Strategy & Positioning
We find the claim your business can defend and no competitor can copy, then make every downstream decision answer to it.
02
Brand & Identity
Identity systems built to survive contact with reality — a hundred touchpoints, three teams, and a decade of use.
03
Digital & Product
Sites and product surfaces designed around what users are actually trying to finish, not around what the org chart looks like.
04
Engineering
We build what we design. Accessible, fast, and handed over in a state your own team can maintain without us.
5
How it runs
A process with no reveals
and no surprises.
012–4 weeks
Discovery
Interviews, analytics, and a competitor teardown. Ends with a written restatement of the problem and a scoped proposal you are free to take elsewhere.
2–4 weeks
022–3 weeks
Direction
Two or three genuinely different territories, shown as real pages rather than moodboards. We pick one together and kill the others properly.
2–3 weeks
034–8 weeks
Design
Weekly working sessions, never a reveal. Every screen is designed against real content, at three breakpoints, in both states of every component.
4–8 weeks
044–10 weeks
Build & Launch
Front-end build, CMS, performance budget, accessibility audit, and a handover your team can actually operate. Then we stay for a month.
4–10 weeks
06
Clients
- Ameriwell Care
- Coach Ratner
- Liso
- Leviathan Plumbing
- DNW Busing
- Israeli Centre
- Ben Eichorn
- WeedMe MAX
- Cartis Payments
07
Disciplines
01
Brand Identity
Naming, marks, systems, guidelines
02
Web Design & Build
Design through to production code
03
UI/UX
Product interfaces and user flows
04
SEO
Technical, content and local search
05
Paid Advertising
Meta, Google and Amazon campaigns
Working together
If the brief is wrong, we would rather find out in week one.
A first call is thirty minutes, costs nothing, and ends with a straight answer about whether we are the right studio for this.