Six engagements, and what actually changed.

A New Jersey support agency, rebuilt around one line the client said in the first meeting

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Coach Daniel Ratner writes about relationships, self-worth and the things people work on privately. The old site sold like a funnel. The rebuild reads like one of his books — warm paper, a serif that takes its time, and a single brick-red accent doing all the pointing. Nine pages, four book product pages, a recommendation quiz, and a leads pipeline that belongs to him rather than to a form plugin.

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Liso is a community platform for independent musicians, built around one line: Keep Music Human. The brief was not a reimagining. The existing site already said the right thing; it just said it in a box, on a page that did not carry the weight of the idea. So this is a redesign that stays close to the original and fixes what was actually wrong — hierarchy, rhythm, and a roadmap you can read.

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A Greater Toronto plumbing company with a real fleet and no website worth the name. Custom WordPress theme, nine service pages, a leads pipeline that belongs to the business rather than a form plugin, and the structured data a local trade needs to show up in search at all.

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A Toronto school transport operator running registration on paper habits and invoicing by hand. The rebuild is a 23-item scope across six modules — registration, payments, an admin panel, a parent portal, charter services and the design system holding them together — with card-on-file billing and accounting wired in behind it.