DNW Busing

Safe and reliable is the entire product, so the homepage says it and shows it — a real bus on a real street, not an icon of one.

Yellow on near-black is the obvious palette for school transport and the easy way to look cheap. It works here because the yellow is rationed: one accent, on the thing you are meant to press.

Parents are not comparing features. They want to know who is driving, what happens if the bus is late, and whether their child gets picked up at the door.

So the homepage is built as answers — door-to-door service, government-screened drivers, safety-first operations, field trips and camps — each one a card that resolves a specific worry rather than advertising a capability.

The registration module carries eight of the twenty-three scope items, because it is where the business was losing people: multi-student families, age and grade validation, a door-to-door opt-in that changes the price, and per-section terms.

It confirms by email, and chases an abandoned registration after forty-eight hours — the single highest-value automation in the build, because a half-finished form is a family who meant to come back.

A school year is not twelve equal months. Payment is a deposit, then ten instalments on a schedule with a gap in it, each carrying tax, some with door-to-door pricing added.

Card-on-file billing runs against the accounting system directly, so an invoice, a payment and a customer record are the same event rather than three people's afternoon. Declined cards get a retry path; families paying by cheque are exempted rather than chased.

The admin side is seven scope items and no glamour: a filterable dashboard, exports, bulk and individual parent email, school and route management, and a banner system for the mornings when something has gone wrong.

The parent portal is its mirror — account, verification, registration status, and a lock after submission so records stop drifting the moment they matter.